Looking for a Real Estate Agent? How Do You Know What Ginger can Do for You?
Have lunch with her and find out what she believes. 
Whether you are buying or selling it's reasonable that when looking for a new agent you would want to see what you’re going to get before you hire them. Is what you see what you get? Not always, because a pitch to get your business is typically developed with only the most positive information. What has the agent done that assures appropriate consumer-insight perspective? Without proper understanding of the target audience and the marketplace, how can the agent possibly develop an appropriate strategy?
Collaborative Partnerships
Ginger believes the best client-agent relationships are collaborative partnerships, where strategies are developed together. If the agent and client have not worked through the process together, the agent may end up at a place very far from what the client expected.
You should hire an agent like Ginger who has the ideas, the marketing capabilities and the strategies that will most likely engage your potential customers and motivate them to action.
A Better Process
First, really get to know the agent you're considering, whether it’s Ginger or another agent. It may be the most valuable time you and they can spend in the selection process. Consider having the agent commit to a session of interviewing similar to what you would have to go through in order to get a job with a company.
Keep in mind that good agents will also be interviewing you to make sure you are a good fit for them.
Spend time with the agent and the agent’s team. Find out what they believe in. Find out if they really like and respect each other. A cohesive team will be much more productive. Go out to dinner with the team. Find out if these are the people with whom you want to trust your business.
Is this too much trouble or time? Wouldn’t you rather spend a little extra time choosing an agent based on their willingness to sell or find property for you rather than just trying to win your business and then dropping the ball?
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